Too cheap? Too expensive?
The right price
decides everything.
Avoid costly mistakes
and start with the right pricing strategy.
The offer price is more than just a number.
He decides whether your property
is noticed – or overlooked.
- Because: Only around 20% of all properties are currently priced realistically.
Human working methods
Personal. Honest. On an equal footing.
Our motto:
Quick. Fair and stress-free.
A wrong price costs you hard cash
- Overpriced
- Few requests
- Long service life
- Necessary price reductions
- Interest is steadily decreasing
- Negative first impression
- Loss of trust
- Higher marketing costs
- Result: Selling below market value – and the risk of „losing out" on the property"
offer price is the first message to the market and decides who even responds.
- Set too low
- Quick query
- but: value wasted
- Revenue may be lower
- Buyers suspect defects or snags
- Signal to the market: „Something is wrong“
- Lower negotiating power
- Disadvantage in financing and valuation
- Result: You are losing money – and not realising the potential of your property.
- The offer price does not correspond to the market value
Many owners confuse market value with the asking price. However, the asking price is a strategy – not a fixed value.
- The market value shows what your property is worth
- The asking price controls demand and negotiations.
- A realistic price significantly improves your chances of selling.
- THE 3 DECISIVE FACTORS
- Market analysis
- Supply & Demand
- Comparison objects
- current sales
- Without real data, there can be no realistic assessment.
- Property valuation
- Location
- Condition
- Equipment
- Special features
- Basis for any pricing strategy
- Sales strategy
- Quick sale vs. maximum price
- Auction procedure possible
- Room for manoeuvre
- Price is always part of a strategy
- THE MARKET DECIDES – NOT GUT FEELING
Many owners orient themselves towards wishful thinking rather than market data. However, successful sales are based on facts and demand.
- Realistic prices build trust among potential customers
- Overpriced items prolong the time it takes to sell them
- The right price is crucial for a successful sale.
- WE DON'T SET THE PRICE – WE DEVELOP A STRATEGY
At WEKEYS, the quoted price is not based on estimates, but on:
- real sales data
- Regional market knowledge
- Experience from numerous sales
- Goal: The optimal price at the optimal time
- The right pricing strategy makes the difference
OPTION 1
START HIGHER
- Room for manoeuvre in negotiations
- lower demand
- This often leads to:
- Necessary price reductions
- Fewer and fewer interested parties
- Risk: „Burning up" of the property
- Sale below value
OPTION 2
GETTING OFF TO A GOOD START IN THE MARKET
- High demand
- Better sales prospects
- Quick completion
- stable price development
- WHAT IS THE BEST STRATEGY
OPTION 3
START LOWER INTENTIONALLY
- maximum attention
- Competition among buyers
- Quick sale possible
- Value wasted
- Warning: There is a risk of money being left on the table.
- Trust that does not need explaining - but is experienced
10+
Years of experience
250+
Property marketing
100 %
Personalised care
The right price is no accident
It is the result of experience, market understanding, and strategy.
Let's find the best solution for your property together.
Find out what your property is really worth.
Free. Non-binding. Realistic.