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The optimum offer price!
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One sometimes gets the impression that properties are priced according to the „comparative price x living space“ scheme - with crooked sums such as 235,124 euros or 551,399 euros. This is neither appealing nor strategically sensible.
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In the current market with noticeably lower demand, a cleverly chosen offer price is more important than ever.
Until 2023, price errors were often offset by high demand - that's over. Bidding too low does not automatically result in higher bids, but risks selling below value. If you bid too high, you deter serious buyers and attract bargain hunters in particular.
Gradual price reductions then often lead to a downward spiral. The decisive factor is therefore a strategically thought-out offer price that is in line with the market from the outset. Read below to find out how to do it better.
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A successful pricing strategy is based on a market-driven valuation, in-depth market knowledge and up-to-date sales experience. A real feel for the market is crucial, especially in the changed market environment since 2023. Asking prices are not a reliable benchmark - only around 20 % of advertised properties are currently priced realistically.
The estate agent is not only responsible for setting the price, but also for implementing it. Properties must be actively sold - mere advertising is not enough. Transparent presentation and clear communication are crucial. Bidding or offer procedures can also be useful if they suit the property and the seller.
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If there are no serious enquiries or offers, the strategy should be reviewed. There is no fixed timetable - the key is to interpret the signals from the market correctly.
Price is not the only way to revitalise an offer. First of all, the potential of the property, the quality and reach of the marketing and the commission strategy should be examined. Only when these factors have been optimised should the price be adjusted - with the necessary tact and sensitivity.
The reduction must neither be too small nor below market value. The basis should be a current market analysis and feedback from interested parties. Experience is crucial here.
The market usually gives you a second chance - but the new price has to be right. Several correction loops based on the „trial and error“ principle are rarely effective.
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The asking price is a key success factor in the sales process. You can rely on WEKEYS IMMOBILIEN and have your property professionally valued. We look forward to hearing from you.
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